Bavarian company has some unsuccessful attempts to enter this market segment. For example, in 1954 BMW R 10 indicates the concept which does not reach production. Then between 2000 and 2003 produced Bavarians C1, which is not selling well because it was too expensive for customers.
The new experience is now clearly sporty appearance. How it will look brand new roller from Munich can be seen from the displayed Concept BMW Concept C, which is at the Motorcycle Show EICMA (2. To 7. November 2010) in Milan.
