Most automakers giving themselves a pat on the back for a strong sales performance in December should take a second look at the books. A good month of sales to finish off a crappy year still equals a crappy year of sales. The chart below makes this perfectly evident, as only three individual brands and no multi-brand automakers managed to make it through 2009 selling more vehicles than they did in 2008. Not surprisingly, Subaru, Kia and Hyundai (in that order) were the three brands to post an overall sales increase in 2009, with Subaru posting a double-digit rise of 15 percent. With 216,652 sales overall, Subaru now sells more vehicles in the U.S. than Volkswagen and Mazda, two direct competitors with larger lineups.
Though no multi-brand automaker can claim a sales victory in 2009, you might be surprised to learn that Ford Motor Company with its Ford, Lincoln, Mercury and Volvo brands performed the best. FoMoCo sales in 2009 fell 15 percent, a smaller drop than any of its competitors. Toyota Motor Company sales (Toyota and Lexus combined) fell over 20 percent, but the Japanese juggernaut still managed to beat Ford in number of vehicles sold (1.77 million to 1.68 million).
The rest of the industry's performance can be viewed in the chart below. Note that there were 308 selling days in both 2008 and 2009, so the percent change in volume sold will equal the percent change in the daily average sales rate.
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| Brand/Company | Volume % | Dec. '09 | Dec. '08 | DSR* % | DSR Dec. '09 | DSR Dec. '08 |
| Subaru | 15.43 | 216,652 | 187,699 | 15.43 | 703 | 609 |
| Kia | 9.75 | 300,063 | 273,397 | 9.75 | 974 | 888 |
| Hyundai | 8.29 | 435,064 | 401,742 | 8.29 | 1,413 | 1,304 |
| Volkswagen | -4.34 | 213,454 | 223,128 | -4.34 | 693 | 724 |
| Audi | -5.75 | 82,716 | 87,760 | -5.75 | 269 | 285 |
| Ford | -14.34 | 1,445,742 | 1,687,731 | -14.34 | 4,694 | 5,480 |
| Mercedes-Benz | -15.34 | 190,604 | 225,128 | -15.34 | 619 | 731 |
| Volvo | -15.96 | 61,435 | 73,102 | -15.96 | 199 | 237 |
| Mini | -16.37 | 45,225 | 54,077 | -16.37 | 147 | 176 |
| Lexus | -16.96 | 215,975 | 260,087 | -16.96 | 701 | 844 |
| Nissan | -17.81 | 689,014 | 838,361 | -17.81 | 2,237 | 2,722 |
| Honda | -18.63 | 1,045,061 | 1,284,261 | -18.63 | 3,393 | 4,170 |
| Toyota | -20.61 | 1,554,174 | 1,957,575 | -20.61 | 5,046 | 6,356 |
| BMW | -21.12 | 196,502 | 249,113 | -21.12 | 638 | 809 |
| Mazda | -21.29 | 207,767 | 263,949 | -21.29 | 675 | 857 |
| Lincoln | -22.79 | 82,847 | 107,295 | -22.79 | 269 | 348 |
| Mercury | -23.24 | 92,299 | 120,248 | -23.24 | 300 | 390 |
| Porsche | -24.35 | 19,696 | 26,035 | -24.35 | 64 | 85 |
| Chevrolet | -25.35 | 1,344,629 | 1,801,131 | -25.35 | 4,366 | 5,848 |
| Buick | -25.43 | 102,306 | 137,197 | -25.43 | 332 | 445 |
| Acura | -26.84 | 105,723 | 144,504 | -26.84 | 343 | 469 |
| Infiniti | -28.23 | 81,089 | 112,989 | -28.23 | 263 | 367 |
| Jeep | -30.61 | 231,701 | 333,901 | -30.61 | 752 | 1,084 |
| GMC | -31.09 | 259,779 | 376,996 | -31.09 | 843 | 1,224 |
| Cadillac | -32.31 | 109,092 | 161,159 | -32.31 | 354 | 523 |
| Pontiac | -33.31 | 178,300 | 267,348 | -33.31 | 579 | 868 |
| Dodge | -33.34 | 522,686 | 784,113 | -33.34 | 1,697 | 2,546 |
| Smart | -40.72 | 14,595 | 24,622 | -40.72 | 47 | 80 |
| Mitsubishi | -44.85 | 53,636 | 97,257 | -44.85 | 174 | 316 |
| Chrysler | -47.18 | 177,015 | 335,108 | -47.18 | 575 | 1,088 |
| Saab | -59.38 | 8,680 | 21,368 | -59.38 | 28 | 69 |
| Saturn | -61.35 | 72,660 | 188,004 | -61.35 | 236 | 610 |
| Hummer | -67.09 | 9,046 | 27,485 | -67.09 | 29 | 89 |
| COMPANIES | ||||||
| Ford Mo Co | -15.39 | 1,682,323 | 1,988,376 | -15.39 | 5,462 | 6,456 |
| Nissan NA | -19.05 | 770,103 | 951,350 | -19.05 | 2,500 | 3,089 |
| American Honda | -19.46 | 1,150,784 | 1,428,765 | -19.46 | 3,736 | 4,639 |
| Toyota Mo Co | -20.18 | 1,770,149 | 2,217,662 | -20.18 | 5,747 | 7,200 |
| BMW Group | -20.27 | 241,727 | 303,190 | -20.27 | 785 | 984 |
| General Motors | -30.07 | 2,084,492 | 2,980,688 | -30.07 | 6,768 | 9,678 |
| Chrysler Group | -35.90 | 931,402 | 1,453,122 | -35.90 | 3,024 | 4,718 |
