Ray was designed by the Kia Design Center America. The model shows in which direction the design of the South Korean automaker will develop. It also serves as packaging for Kia first hybrid plug, so that it is a concept dates. It is not known at what stage is the car maker is when it comes to plug hybrids. The manufacturer does not even market introduction of a regular hybrid car scheduled. At least for Europe. In South Korea, the Forte brand a Hybrid available. This car with LPG and electric motor unit is over there on the market within twelve months.