The iPad is the trendy new gadget from Apple that knows a big success. Volkswagen could not ignore this (relatively) new way of communication, though the iPhone had already cleared the ground, and present its application on the shelf at the Apple.
This application is not really one since it is rather an electronic magazine that Volkswagen calls DAS (Digital Automotive Space). Appearing quarterly, the magazine of a new genus is available in five languages.
Luca De Meo, Fiat's former home and now the German carmaker, said: "DAS is an important element in our strategy of digital development. Our goal is to transmit the fascination around the brand by taking advantage of this innovative digital dimension. "
