2009 has been a big year for BMW's Mini brand. Mini launched a new convertible, turned 50 years old, and has now produced 1.5 million new generation models since production began in 2001. Interestingly, the 'new' Mini has outpaced the demand of the original car, which sold over 5.3 million copies from 1959-2000.
Mini's success has been a boon to BMW, as customers have been willing to pony up over $30,000 for fully optioned-out model. The re-launch of the brand has been so successful that BMW has introduced the cute little car in 80 countries. The Oxford, England plant that produces the Mini employs over 7,000 workers and represents 1% of the island's total GDP.
[Source: BMW]
