Due to week dollar, BMW announced the company will raise prices in the U.S. by 1%. The increase for cars such as the X5 sports-utility vehicle and 5-Series luxury sedan will take effect on June 1, Markus Sagemann, a spokesman for the Munich-based company, said today.
"It’s a moderate price increase that reflects the conditions in the market," Sagemann said in a telephone interview, adding that the last U.S. increase was in March 2007.
The dollar’s drop hurts BMW because the company gets fewer euros for every car it sells in the U.S. The dollar has fallen about 8 percent against the euro this year. This means that for a car like the 5-Series, BMW gets more than 2,000 euros ($3,150) less now for each one it sells than it did at the beginning of the year.
The first-quarter charge led to a 17 percent drop in BMW’s net income for the first three months. Four-month U.S. sales fell 4 percent to about 100,000 cars as the financial crisis sours consumers’ desire to make purchases.
